"It may be tempting to think everyone is your customer because everyone eats." "Everything goes back to your website." "People spend a lot of time on Facebook. They got 1.5 billion active users." "Text message marketing can be really effective."Learn more about Simon Huntley at Small Farm Central.
Think all chicken feather picking and "cannibalism" is attributed to poor feed? Think again.
Poultry nutritionist Jeff Mattocks of The Fertrell Company walks us through four main reasons that poultry peck their flock mates. And feed is only one of the issues.
So jump in the truck and join us we talk about feather pecking while driving down the road.
In this episode, we provide you with some show updates and explain our infrequency and most importantly, tell you how we're moving forward. Mike has upgraded his podcast studio--what do you think about the sound?
We also share one of the hottest pastured poultry events happening in the February in conjunction with the Mother Earth News Fair in Belton, TX. Including a dinner reception with Joel Salatin that's sponsored by Yanmar. Details at http://www.apppa.org/content/21994
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Mike interviews Mark Kastel of Cornucopia Institute to discuss the Institute's report "Scrambled Eggs: Separating Factory Farm Egg Production from Authentic Organic Agriculture." The gold standard in organic egg production, according to Mark, is smaller, pasture-raised flocks, and these are the farms that earn the coveted 5-egg rating in the accompanying egg scorecard.
At about 14 minutes, Mark starts drawing a distinction between pasture-raised and enhanced outdoor access. Enhanced outdoor access (a 4 egg rating), he says, is what mainstream organic consumers think they're getting, but the prevailing marketplace reality is not even close.
This short interview will give you insights into the organic egg production, but the full report is recommended reading as it demonstrates a understanding of pasture-raised in the context of the issues facing farmers.
In a post-Thanksgiving turkey love feast, Mike (www.millsidefarm.com) and Grady (www.gradyphelan.com) discuss cooking techniques including splatchcock and chicken ballotine preparations. Cooking and eating your product makes for great marketing stories. We transition to winter marketing, and we tackle the frozen chicken stigma, especially when dealing with chefs.
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Cobb Creek Farm in Hillsboro, TX, is looking for an intern. Contact Grady, if you're interested.
What makes a guy quit his New York City job on the Howard Stern show, sell everything he owns to bicycle across the US, and then start his mid-life farming career. That's the summary of John Suscovich's self-described quarter-life crisis. John is the Farm Manager at Camp Roads Farm in Connecticut and host of the Growing Farms Podcast.
In this episode, Mike and John talk through John's transition to farming. Over the course of four years, he has gone from a trial batch of 40 broilers in year one to raising as many as 2,400 meat birds and up to 350 laying hens. John primarily markets through a chicken CSA, and we spend a fair amount of time talking about marketing birds.
John can be found at:
In episode 12 of Pastured Poultry Talk, Grady (gradyphelan.com) and Mike (millsidefarm.com) used a profit of $5 per bird to calculate the paypack on equipment purchases, particularly pasture shelters. In this episode, we walk you through the "how to price your pastured poultry" to determine what you need to charge in order to realize a $5 profit margin (or any profit margin, for that matter).
So, grab your pencil and calculator and join us. In this episode, Grady is quick on the calculator and crunches numbers as soon as they hit his ears, or so it seems.
Grady and Mike, despite having different production scales and methods, have similar costs in many areas. Find out where they differ and how that difference influences the production cost, which influences the profitable selling price.
This is a second part to Mike Badger's Poultry Politics workshop at the October Sustainable Poultry Network Conference in Wilmot, Ohio. Eric Pawlowski, Sustainable Agriculture Educator, at the Ohio Ecological Food and Farm Association makes a cameo appearance is this part of the talk, as well. We're discussing the value of animal welfare certifications, including certified organic. This is an edited version of the talk.